You’ll never believe which companies are using Neuromarketing right now!

According to Kimberly Coleman from Edgy, “PepsiCo, and eBay… are [both] using Neuromarketing.” Regardless of how you feel about neuromarketing, its happening all around you. The trick for you as a consumer is staying informed. The trick for you as an aspiring entrepreneur or small business owner is keeping up. Let’s look at how theseContinue reading “You’ll never believe which companies are using Neuromarketing right now!”

Why you should care about Neuromarketing!

What if every action we took…thought we had…was controlled by a mutable process?According to Nobel Laureate Francis Crick, they are. Harvard Business Review writes, “…called the astonishing hypothesis, all human feelings, thoughts, and actions—even consciousness itself—are just the products of neural activity in the brain.” So, what does this mean for the aspiring entrepreneur orContinue reading “Why you should care about Neuromarketing!”

Are you ready for Google Analytics?

Google Analytics is a controversial topic in todays digital privacy conscious world. With Apple, Inc. announcing new tracking transparency in Safari, customers are becoming more aware of how their information is being used. This brings a new set of considerations when answering the question, “should I use analytics?” This post is intended for beginners/aspirational entrepreneursContinue reading “Are you ready for Google Analytics?”

Step-up your social media budgeting game with these 5 easy tips!

Budget is an often-overlooked aspect of social media marketing. It is all too easy to fall into the idea that marketing on social media is free. Why isn’t it free? I can set up an account at no cost and begin posting in minutes, right? While the above statement is true, it misses the biggerContinue reading “Step-up your social media budgeting game with these 5 easy tips!”

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